Join DBR77 at ITM Industry Europe for practical conversations about simulation-backed investment planning, live production visibility, and execution excellence.
Factory Under Pressure — DBR77 at ITM Industry Europe 2026
We’ll be at ITM Industry Europe in Poznań from 26 to 29 May 2026. DBR77 is returning with a larger exhibition zone, a sharper theme, and a full day on the main conference stage. This year, we’re talking about time and AI — two resources that increasingly determine competitive advantage in manufacturing.
DBR77 Stand — Factory Under Time Pressure
Hall 7, stand 7
Throughout the four days of the fair, the DBR77 zone will run under the theme “FACTORY UNDER TIME PRESSURE”. Time will be the central subject of our presence — not as an abstract concept, but as a real resource whose loss on the production floor directly translates into money, speed of action, decision quality and a company’s ability to execute change.
Modern manufacturing plants don’t only lose time to downtime. Time disappears in delayed decisions, scattered data, manual reporting, comparing incomparable offers, and the slow journey from analysis to action. That’s exactly what we’ll be talking about at the stand.
The space will be divided into two zones:
- The Pause Zone — designed to spark reflection and trigger the right questions: where does time really disappear in my company, and what is it costing me?
- The Conversation and Demo Zone — where solutions are matched to specific operational challenges, moving from recognising a problem to discussing a concrete implementation scenario.
What we’ll be showing
We’ll present a coherent ecosystem of DBR77 solutions — each addressing a different type of time loss in manufacturing:
DBR77 Marketplace A platform connecting manufacturers with automation and robotics system integrators. It cuts weeks spent on sourcing, eliminates incomparable offers and reduces the risk of poor decisions.
DBR77 Digital Twin A virtual model of the plant — hall layout, machines, material flows and resources — for testing CAPEX scenarios before committing capital. Faster identification of bottlenecks, better-justified investments.
Industrial IoT Reliable production data in near real time — including from legacy machines. No more unexplained downtime, manual data collection or delayed OEE analysis.
IRIS 77 A Plant Operation System that brings operations, tasks, KPIs and decisions into one place. It replaces the chaos of spreadsheets, emails and meetings with a single point of reference for the whole organisation.
Consultify An AI platform for managing digital transformation: from AI-driven organisational maturity assessment, through roadmaps and priorities, to tracking KPIs and accountability for execution.
AI Corner / Vector The specialised AI layer that connects the entire DBR77 ecosystem. It shortens the path from data and diagnosis to decisions and action.
DBR77 Stage — Factory Under AI Pressure
Day 3 · 28 May 2026 · ITM Main Stage · 09:30–15:00
On the third day of ITM Industry Europe 2026, DBR77 is hosting the main conference stage. We’re dedicating the entire day to one question: is Polish industry afraid of artificial intelligence?
Not theory — real implementations, real results and open debates with experts who already have AI running in production, not just on slide decks.
The day features three thematic panels, two partner slots and an open training session on practical AI applications in everyday manufacturing management.
Agenda — 28 May 2026
| Time | Session |
|---|---|
| 09:30–09:40 | Opening keynote — how AI already supports manufacturing management today (Katarzyna Szwarocka, CMO, DBR77) |
| 09:40–10:00 | Keynote (Marcin Dąbrowski, Chief AI Officer, 3SOFT | BIELIK.AI) |
| 10:00–11:15 | Robotics panel — AI in robotics: what already works, and what’s coming next? (moderated by Katarzyna Marszałkiewicz; speakers: FANUC, KUKA, Yaskawa, Universal Robots) |
| 11:15–11:30 | Partner slot — PSI Polska |
| 11:30–12:30 | Process panel — What needs to happen for AI to actually work in a factory? (moderated by Maciej Wawrzyniak, Schmalz; speakers: DBR77, Cogita AI, Łukasiewicz–PIT, PSI Polska) |
| 12:30–13:00 | Partner slot — TIDK |
| 13:00–14:00 | Logistics panel — How are logistics companies really using AI day to day? (patronage: Klaster Lodzistics; moderated by Katarzyna Marszałkiewicz; speakers: Grupa Transportowa, TBI) |
| 14:00–15:00 | DBR77 open training — Practical AI applications in day-to-day manufacturing management (Bartłomiej Straszak, COO, DBR77) |
Why attend?
The stand and the stage form a coherent narrative this year. At the stand, we’ll show how to recover time — one of the most scarce resources in modern manufacturing. On the stage, we’ll show how AI is changing the rules and why this conversation is worth having now, not next year.
It’s the ideal opportunity to:
- see live demonstrations of DBR77 solutions and talk with experts about the specific challenges of your business,
- join panel discussions with companies that already have AI deployed — not just planned,
- end the day with an open training session on AI tools you can start using right away.
Event details
- Dates: 26–29 May 2026
- Location: Poznań International Fair, Hall 7, stand 7
- Stage: Day 3 — 28 May 2026, 09:30–15:00
- Event page: dbr77.com/itm
Want to schedule a private meeting with our team during the fair? Get in touch — details at dbr77.com/itm.
See you in Poznań!