DBR77 USA is now a member of the ARM Institute — Advanced Robotics for Manufacturing — America’s leading public-private consortium dedicated to making robotics accessible to US manufacturers. For DBR77, this is not a badge. It is the next step in building a measurable, accountable presence in the American manufacturing market.
The ARM Institute connects manufacturers, technology developers, universities, and researchers around a single mission: closing the gap between what’s possible in the lab and what reaches the factory floor at scale. That gap is exactly where DBR77 operates — industrial intelligence that connects measurement, optimization, and automation, with accountability after go-live, not just before purchase.
Why ARM, Why Now
American manufacturing is under pressure to automate faster — but most automation projects fail not because the technology doesn’t work, but because deployment happens without a data foundation. Factories don’t lack robots. They lack the measurement layer that tells them where robots will actually move the needle.
The ARM Institute brings together the organizations working to solve that problem at a systemic level: from workforce development to deployment standards to integrator ecosystems. That is the conversation DBR77 wants to be part of — and contribute to.
What ARM Membership Means for DBR77 and Its Customers
- Access to the US integrator network — direct relationships with the manufacturers and systems integrators who move robotics projects from RFQ to go-live
- Participation in standards work — contributing to how deployment accountability gets defined across the industry
- Presence at ARM-affiliated events — visibility in the rooms where US manufacturing decisions get made
- Ecosystem alignment — connecting DBR77’s Measure → Optimize → Automate methodology with partners who share the same deployment-first philosophy
The Team Behind DBR77’s US Expansion
The ARM membership is driven by the team executing DBR77’s North American strategy: Torian Richardson, Justyna Laskowska, Irina Lebedjuk and Piotr Wiśniewski Ph.D. — building on milestones that include the Charlotte launch at IEX 2025, the Boston Robotics Summit, and DBR77’s A3 membership announced earlier this month.
What’s Next
DBR77 will use ARM Institute membership to deepen relationships with US integrators, contribute to workforce and deployment standards, and expand the network of manufacturers using the Measure → Optimize → Automate framework — from first measurement to full automation accountability.
“Ecosystems beat lone wolves. The manufacturers who scale automation with less risk aren’t the ones with the biggest budgets — they’re the ones in the right room, with integrators who tell the truth and peers who share what broke. The ARM Institute is that room for robotics. We’re bringing industrial intelligence with accountability after go-live into it.” — Torian Richardson, US Market Lead, DBR77
What would most help US manufacturers move from robotics research to reliable deployment? Reach out to our US team directly.
