Ready for the Factory of the Future?
DBR77 Factory of the Future at ITM 2025
DBR77 at ITM 2025
From 3 to 6 June 2025 at ITM Industry Europe in Poznań, we will once again transport visitors to our stand into the fascinating world of tomorrow’s industry. At the heart of Pavilion 4 will be the extraordinary Factory of the Future, a place where vision becomes reality and innovation takes shape.
What awaits you in the Factory of the Future 2025? We will focus on the three most important areas – the pillars of the modern factory:
- People of the Factory of the Future – including women at the centre of industry,
- Managing the Factory of the Future – with Artificial Intelligence in the background,
- Production processes of the Factory of the Future – with a special focus on automation and robotisation.
We invite you to visit this unique space and co-create the Factory of the Future!
Link to download free invitations to the ITM fair for Factory of the Future guests:
NOTE: Our visitors to ITM INDUSTRY EUROPE (3-6.06.2025) are encouraged to pick up a free invitation to the event:
PASSWORD on the form: DBR77
SPEAKERS ON THE FACTORY OF THE FUTURE STAGE

TBA
PILLARS OF THE FACTORY OF THE FUTURE
Day 1 – WOMEN OF THE FUTURE FABRIC
WOMEN OF THE FABRIC OF THE FUTURE: diversity and competence – this is the title of the conference to be held on the first day of ITM INDUSTRY EUROPE (3 June). In the Zone: Factories of the Future DBR77, experts will talk about how team diversity, new competences and bold approaches are shaping the future of industry.
With the password: konferencja, pick up an invitation to this unique meeting.
FRAMEWORK PROGRAM – June 3, 2025

03.06.2025
09:30-10:00
prezentacja
Introductory speech: “Industry of the Past and Diversity as an Advantage”

03.06.2025
10:00-11:00
expert panel
Industry leaders and women leaders – what determines success

03.06.2025
11:00-12:00
interview
Experts in action

03.06.2025
12:00-13:00
workshop
Agnieszka Wnuk: “How to effectively build authority in the tech industry? LinkedIn in the industrial sector – practical advice”

03.06.2025
13:00-14:00
panel discussion
Diversity in industry – myth or real advantage?

03.06.2025
14:00-15:00
inspiring talks
“The industry of the future is us” – Industrial marketing in a new guise – how communication, strategy and storytelling shape the image of modern industry?
Day 2 – MANAGING THE FUTURE FABRIC
The second day at the DBR77 Factory of the Future will be dedicated to managing the industry of the future – smart, fast and data-driven. Above all, we will emphasize the role of ARTIFICIAL INTELLIGENCE.
We will show how the digital twin of processes, IIoT and artificial intelligence are supporting decision-making, optimizing production and building growth strategies for companies.
On our stage and in the exhibition space:
– you will see practical demonstrations of manufacturing process management,
– learn about solutions from DBR77’s technology partners,
– experience demonstrations of DBR77’s digital twin in VR/AR,
– learn how AI is changing business management.
At Factory of the Future, data management is the foundation of competitive advantage.
FRAMEWORK PROGRAM – June 4, 2025

04.06.2025
09:30-10:00
prezentacja
AI in business
Piotr Wiśniewski, DBR77
Justyna Łaskowska, DBR77

04.06.2025
10:00-11:00
prezentacja
Presentation by Flyps

04.06.2025
11:00-12:00
prezentacja
Presentation by PSI Poland
Aleksander Faleńczyk, PSI Poland
Michał Żelichowski, PSI Poland

04.06.2025
12:00-13:00
prezentacja
Presentation by TIDK
Łukasz Grala, TIDK

04.06.2025
13:00-14:00
prezentacja
Presentation by AI Wizards

04.06.2025
14:00-15:00
prezentacja
Digital Twin step by step – practical aspects of implementation
Bartłomiej Straszak, DBR77
Day 3 – PRODUCTION IN THE FUTURE FACTORY
The third day of the DBR77 Factory of the Future will be dedicated to production processes, as they are the ones that give rhythm to any industrial plant.
On the booth and stage you will see:
– actual robotic workstations from our partners,
– practical applications of automation – from welding to palletizing,
– what human-robot collaboration looks like,
– new opportunities opened up by robotization, automation and integration of solutions.
We will also show how the DBR77 marketplace connects companies with integrators and technologies that make a real difference in manufacturing efficiency and flexibility.
Because the future of industry is concrete processes that we can create today!
FRAMEWORK PROGRAM – June 5, 2025
TBA

05.06.2025
09:30-10:00
prezentacja
Smart factories of the future – IoT in industry
Piotr Wiśniewski, DBR77
Paweł Dera, DBR77

05.06.2025
10:00-11:00
the expert panel
Human-Robot Interaction vs Lights-Out Manufacturing: two ways of automation. Safe collaboration or full human-process separation?

05.06.2025
11:00-11:30
interview
Adam Szlendak, Dalmec Poland

05.06.2025
11:30-14:00
presentations
Presentations and product launches by partner companies

05.06.2025
14:00-15:00
gala
Award ceremony
Our Partners





Join us – together let’s show the world what the future of industry looks like!
Also read on ITM Industry Europe
ŁUKASZ GRALA

Lukasz Grala – Mentor and futurologist. Promotes knowledge about artificial intelligence. Passionate about finding knowledge in data. Experienced in building analytical solutions, from data warehousing to highly advanced platforms using artificial intelligence. CEO of TIDK, where he manages a team of experts in data engineering, building analytics platforms and modern data warehouses, Big Data or AI solutions on a daily basis. Author of podcasts and webinars: “Resistance is futile. Here comes AI!‘, ’Analytics in business‘,’ Arena of architects”.
MICHAŁ ŻELICHOWSKI

Michał Żelichowski, Director of Business Development and Product Management, PSI Polska
Manager with over 20 years of experience in the area of advanced IT systems for production management, supporting the Lean Management philosophy using APS, MES and IoT/SCADA class solutions. He is currently Director of Business Development and Product Management in the area of manufacturing solutions at PSI Polska. With many years of experience in the implementation of digitisation tools in the largest manufacturing companies in Poland, he has an excellent understanding of customers’ needs and development goals. Together with project teams, she supports them in the effective digitisation of processes – without unnecessary waste of resources. In his work, he relies on consulting and a partnership approach, believing that true understanding and a common course of action bring the best results.
ALEKSANDER FALEŃCZYK

Alexander Faleńczyk, Sales Director, Systems for Production, PSI Polska Sp. z o.o
He has 20 years of experience in selling and implementing IT solutions for production companies. He has participated in numerous projects for leading companies in Poland – both in the area of unit and mass production. He specialises in systems supporting the optimisation of production processes, such as MES, APS or SCADA. Thanks to his expert knowledge and ability to thoroughly analyse each case, he is able to accurately identify key areas for improvement, which has translated into real business benefits for many clients.
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JULIA MANDZIAK

Julia Mandziak: Marketing Specialist in NIXAL
Industrial marketing expert specialising in building bridges between advanced technology and people. In her daily work, she translates the complex language of automation and robotics into messages that inspire and engage, and shows the industry to the world.
With a background in psychology and marketing and experience in the high-tech industry, he proves that a human approach to technology is the key to success in industrial marketing. He wants to show that the industry of the future needs not only engineers, but also specialists to make technology more accessible and understandable.
AGNIESZKA WNUK

Agnieszka Wnuk: B2B marketing consultant and interim marketing manager
Industrial marketing is her passion and her job. She works with companies in various industries such as robotics, automation, steel, wood, furniture, electrical machinery, chemicals, glass, electrical engineering, mechanical engineering, food, cosmetics and much more. He combines B2B marketing and sales. He is a B2B marketing consultant and professionally trains with LinkedIn and Sales Navigator. She supports companies in organising their marketing, sets marketing activities through a marketing strategy and plan. She runs ambassador programmes with LinkedIn. Conducts LinkedIn workshops for employees from sales, HR, marketing. Provides training for salespeople, for companies who want to learn and understand LinkedIn.
MAGDALENA MORZE

Magdalena Morze – deals with the topic of human robot interaction (HRI), in the context of exploring how people collaborate with robots, whether robots can be workmates, what factors influence effective human-robot collaboration, and whether the way teams work is also changing as robots become more autonomous.
As part of her implementation doctorate, prepared at Poznan University of Technology, she conducted research in companies in Poland, the UK and Australia on methods of managing people-robot teams. She works at ŁUKASIEWICZ – Poznan Institute of Technology, in the Digital Transformation Centre.
She carried out research in Australia as part of a research internship at the University of Technology, Sydney, Centre for Advanced Manufacturing – Australian Cobotics Centre. She has authored academic and popular science publications in the field of HRI.
He is currently creating a research project, funded by the National Science Centre, to study trust in human-robot interaction in the social care home environment in Poland.
KATARZYNA CZACHOWSKA

Graduate of MBA studies at the Poznań University of Economics and Georgia State University in Atlanta as well as law studies at the Nicolaus Copernicus University in Toruń. I have been using my experience in law, finance and business processes for 25 years at the TZMO Group being responsible for the area of communication and public relations.
She is Vice-Chair of the Toruń Women’s Council at the Mayor of Toruń and a member of the Kuyavian-Pomeranian Women’s Council. She organises and leads the Regional Congress of Women in Toruń.
She is a speaker at debates of the Polish Investment and Trade Agency (PAIH) and the Welconomy Forum where she addresses the topics of global business and wise leadership.
He publishes columns in the “Nowosci Dziennik Toruński” (Polska Press) on social, cultural and psychological issues.
She firmly believes in the power of communication based on mutual respect and understanding the needs of others. He believes that conversation is the foundation of successful projects and effective collaboration between people.
MONIKA MALCIAK

Monika Malciak has 17 years of experience in the automotive industry at a strategic and operational level. Her entire professional career has been associated with Ficomirrors Poland, a company that manufactures automotive mirrors. Currently, Monika is the Director of the Continuous Process Improvement Programme at the Ficosa Group’s Northern European plants. Her work focuses on developing the competence of the teams and improving production processes, which brings her great satisfaction. Monika loves working with people, watching their development and progress.
In her spare time Monika is passionate about horse riding and spending active time with her family, enjoying every moment. She is an example of a woman who strives for excellence with determination, inspiring others to act and grow in the rapidly changing world of industry.
ANNA KACZUBA

Anna Kaczuba is a graduate of the University of Łódź, where she majored in Marketing and Management. Since 2004, she has been working for Corning Optical Communications Polska Sp. z o.o., where she started her career as an Export and Import Specialist.
Over the years, she has held a number of key management positions within the company, including:
– Head of Import-Export: She was responsible for coordinating processes related to the import and export of goods, ensuring compliance with customs regulations and operational efficiency.
– Logistics Manager: Managed the entire supply chain, optimising logistics and transport processes to increase efficiency and reduce costs.
– Planning Manager: Was responsible for strategic production and procurement planning, ensuring production continuity and timely availability of raw materials.
– Supply Chain Director: Managed the entire supply chain comprehensively, obtained AEO certification, simplified customs and economic procedures and introduced modern technological solutions.
· Dyrektor Produkcji: Koordynuje wszystkie procesy produkcyjne, dbając o ich zwinność, elastyczność oraz jakość, co przekładało się na wysoką satysfakcję klientów.
W codziennych działaniach Anna Kaczuba wspiera strategię firmy Corning Optical Communications Polska Sp. z o.o., której nadrzędnym celem jest utrzymanie zwinnych i elastycznych procesów produkcyjnych, gwarantujących jakość, szybkość i wiarygodność dostaw oraz pełną satysfakcję klientów. Dzięki jej zaangażowaniu i profesjonalizmowi, firma realizuje te cele, dbając o efektywność operacji i nieustannie dążąc do optymalizacji procesów.
BARTŁOMIEJ STRASZAK

Education: Bartłomiej Straszak holds a master’s degree in nanotechnology engineering from École normale supérieure Paris-Saclay (2010-2012), a master’s degree in materials science from the Wrocław University of Technology (2007-2012) and a master’s degree in production management from the Poznan School of Banking (2014-2015).
Previous experience: Bartholomew’s career includes positions as a senior consultant at McKinsey & Company and as a process and product engineer at Autoneum Holding AG. He has extensive experience in consulting, management strategy and engineering.
Current role at DBR77: Bartlomiej is Executive Director for Central Europe and Wsochnia of the DBR77 Robot Platform, responsible for leading the sales and implementation teams in Poland.
KATARZYNA MARSZAŁKIEWICZ

Previous experience:
An expert in the automation and robotisation of manufacturing and warehouse processes in the spirit of Industry 4.0, she is responsible for business development strategy and commercial operations, as well as relationships with key partners and technology providers, including global robot manufacturers and system integrators.
He helps manufacturing facilities prepare for digital transformation using technologies such as Digital Twin, IIoT and DRD strategy, supporting companies to optimise processes and increase operational efficiency. She has extensive experience in leading projects for the automotive, aerospace, pharmaceutical, food, metalworking, furniture and logistics industries. Pfor more than 12 years, she has been responsible for implementing the financing of major investments in machinery and production lines in industrial plants.
Current role at DBR77: Catherine is Country Commercial Manager at Platform DBR77, where she oversees commercial operations and business development strategies.
She is the creator of the “Dating with Technology” series, in which she shares her knowledge of cutting-edge solutions for the industry by inviting experts and market leaders to speak.
PIOTR WIŚNIEWSKI
Wykształcenie: Piotr Wisniewski holds a PhD in Management from the Poznań University of Economics (2005-2009). He also completed the General Management Program at Harvard Business School (2015-2016) and a Master’s degree in Financial Management at Nicolaus Copernicus University in Toruń (1996-2001).
Previous experience: Peter has extensive experience in leadership and strategic management. He served as CEO of Maflow Group, overseeing plants in many countries and leading strategic initiatives that significantly improved operational efficiency and financial performance. He also served as Chairman of the Supervisory Board of Hutmen S.A. and President of the Management Board of Boryszew S.A. Elana Branch in Toruń.
Current role at DBR77: Peter is the founder and global CEO of DBR77, where he leads the company in process automation for various businesses through innovative digital transformation solutions. He is also a lecturer on digital transformation in MBA programmes and a regular contributor to renowned business journals.
PAWEŁ DERA

Education: Paweł Dera holds a master’s degree in Electronics and Telecommunications and an engineering degree in Computer Science. Additionally, he completed postgraduate studies in advanced project management. He is currently a doctoral student, working on artificial intelligence in intelligent industrial sensors.
Previous experience:
Has over 20 years’ experience in the defence industry, reverse logistics and manufacturing. Experienced expert in managing engineering teams. He has worked on management systems, process automation, data analysis and predictive systems. He has spearheaded optimisation projects, dealing with B2B, reporting, RPA and visual inspection. He has also developed support systems for computer hardware repair.
He has experience in designing systems for electric vehicles, including battery and propulsion systems. He has led implementation projects related to energy storage and vehicle approval.
Current role at DBR77: Currently in the R&D department focusing on product development, Big Data and IoT technologies.
KATARZYNA SZWAROCKA

He is involved in digital transformation, new technologies and the implementation of innovative solutions in industry. He specialises in development strategy, marketing and financing of innovations, achieving a high success rate in raising funds for research and development projects. He has experience in implementing numerous projects related to digitalisation and Industry 4.0, bringing together the worlds of business, science and institutions.
In the DBR77, the function is CMO & R&D Specialist, responsible for:
1. Marketing strategy – DBR77 brand development, market positioning and digital communication.
2. Organising key industry events, including the (R)Industrial Evolution Conference – one of the most important events about the digitalisation and automation of industry or DBR77’s presence at ITM Industry Europe, where the latest robotisation and digitalisation solutions are presented.
3. R&D projects in the areas of digitalisation, automation and AI, supporting innovative implementations in industry.
She is a graduate of, among others, the NEXT MBA, where she gained knowledge from global marketing leaders such as Philip Kotler, Seth Godin and Martin Lindstrom. She has also completed numerous courses in AI, Industry 4.0, design thinking and R&D project management, constantly expanding her competencies in the area of innovation and technology.
She combines experience in marketing, R&D and implementation strategy, focusing on the real impact of new technologies on the future of industry.
On LinkedIn, he hosts a series #BTS (Behind the Scenes), in which he reveals the behind-the-scenes of his work and shares his experiences of digital transformation in industry.
JUSTYNA ŁASKOWSKA

Education: Justyna Łaskowska graduated from the Faculty of Law and Administration and completed postgraduate studies in Financial Management and Marketing at the Nicolaus Copernicus University in Toruń. She also completed postgraduate studies in Intellectual Property Management in Business at the Wrocław University of Technology and holds a diploma in IT technician.
Previous experience: Justyna has extensive experience in intellectual property management, project coordination and technology transfer. She was Director of the Centre for Academic Entrepreneurship and Technology Transfer at Nicolaus Copernicus University, overseeing the management of intellectual property, entrepreneurship and innovation competencies, knowledge and technology transfer, research team management and fundraising for CPATT activities.
Obecna rola w DBR77: Jest odpowiedzialna za procesy administracyjne, a także za pozyskiwanie nowych dostawców technologii oraz współpracę z uniwersytetami na całym świecie.
Complete and submit the form or write directly to: katarzyna.szwarocka@dbr77.com
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