RoadMap: Why Industrial Intelligence Begins with Measurement, Not a Robot Purchase?

Industrial Intelligence: Measure – Optimize – Automate.

Path to success – Digital Development RoadMap

We are entering 2026, a year where technology is no longer a barrier – it is a standard. However, true competitive advantage does not lie in simply owning machines; it lies in what we call Industrial Intelligence. Many companies continue to make the same mistake: automating processes they haven’t first measured or optimized. At DBR77, we believe the path to success is paved by the DRD (Digital Development RoadMap). This is not just an audit; it is a living transformation plan – your compass in a world where data is more valuable than steel.

Contents

  • Measure, Optimize, Automate: The sequence that dictates ROI.
  • What is the Digital Development RoadMap (DRD)?
  • 2026: The end of “blind investments.”
  • Key Takeaways for the Board.
  • FAQ – Digital Development RoadMap in practice.


Industrial Intelligence: Why “Automate” is the Final Step

In business, we are often tempted by shortcuts. We see a robot working at a competitor’s facility and want the same for ourselves. This is a cognitive bias that costs millions. Our methodology is clear: Measure, Optimize, Automate.

First, you must measure your process. Without hard data on current performance, you are simply automating chaos. Next, you must optimize – remove unnecessary movements, downtime, and bottlenecks. Only then, on this solid foundation, do we apply automation. Industrial Intelligence is the discipline to maintain this order. A robot should be the solution to a specific, quantified problem, not an ornament on the factory floor.

Digital Development RoadMap (DRD) – Your Strategic Compass

The Digital Development RoadMap (DRD) is DBR77’s proprietary methodology that allows you to pinpoint exactly where your company stands in its digital transformation. It is a diagnostic process that maps digitalization potential across three pillars: Technology, Processes, and People.

In 2026, “wanting to grow” is no longer enough. You need a map. Upon completing the DRD, the Board, managers, and shop-floor employees receive a concrete action plan. We identify what needs to be implemented in Q1 and what can wait until the ROI from the initial steps funds the next phases. This is a safe, measurable path for factory evolution with clearly defined tasks for every stakeholder.

2026: Scaling Based on Evidence, Not Intuition

We are currently testing advanced digital maturity assessment tools that will soon become an integral part of our platform. This is our next step toward the full democratization of engineering knowledge.

As CEO, I make one thing clear: The robot is not the asset. The data generated by a smartly implemented robot is the asset. If you are planning your 2026 budget, start by asking for your roadmap. Do you know where your process wastes the most energy? Do you have the data to prove it? If not, your first step should be a DRD, not a machine manufacturer’s catalog.


Key Takeaways

Sequence Matters: First measure and optimize, then automate.

DRD is the Foundation: The Digital Development RoadMap eliminates the risk of investing in inefficient solutions.

Industrial Intelligence: This is managing a factory based on real-time data, not a production manager’s “gut feeling.”


FAQ: Common Questions on Robotics Trends

Q: Is the DRD only for large enterprises?

A: On the contrary. Small and Medium Enterprises (SMEs) have less room for investment errors. A precise roadmap is critical for them to manage limited capital wisely.

Q: How does the DRD link to the DBR77 Marketplace?

A: The DRD defines the needs and priorities. The Marketplace is where those needs are turned into concrete solutions, connecting the company with the best integrators worldwide.

Q: How does DRD differ from standard IT consulting?

A: DRD focuses specifically on the production floor and logistics. We combine deep industrial process knowledge with modern data analytics to create a strategy ready for immediate execution.


Don’t let your production process remain a “black box.” Explore our DRD Methodology and discover how Industrial Intelligence can start driving your bottom line this quarter.

Author: dr Piotr Wiśniewski, Global CEO, DBR77

Founder & Global CEO of DBR77, the creator of an innovative platform for the robotization and digital transformation of enterprises. He possesses extensive experience in the strategic management of global structures (including roles as CEO of the Maflow Group and President of Boryszew S.A. Elana Branch). An alumnus of Harvard Business School (GMP) and a Ph.D. in Economics from the Poznań University of Economics and Business. He is also a lecturer in MBA programs and an active business columnist.

Publication date: 14 January 2026